OUR STORY

For many years, clothing has caused a lot of anxiety for women, binding them to certain styles and fits, based on societal norms and expectations, body types and skin tones, slowly crippling us into thinking that we cannot wear a certain item, if we do not look a certain way. Najlah is an authentic Egyptian brand that celebrates the inherent power of all women, presenting them with a variety of clothes, in which women of all sizes, can wring out and freely express themselves. Most of our products are free-sized since we wanted to use non-traditional sizing to promote inclusivity and comfort, rather than complicating our feelings with body image. We're here to remind all women that clothes are meant to fit you, not the other way around!